*Brand Building and Management
*Brand Identity Communications
An effective brand strategy gives you a major edge in an increasingly competitive market. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from you, and it differentiates your products and your services from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
The foundation of your brand is your identity. Your website, packaging and promotional materials – all of which should integrate your logo. Communicate in your brand.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
• What is your BRAND’s mission?
• What are the benefits and features of your BRAND?
• What do your customers and prospects already think of your BRAND?
• What qualities do you want them to associate with your BRAND?
Do your research, learn the needs, habits and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
Whether you’re planning to launch a brand new product and aiming to gain momentum or reviving a service that has become stale for your market’s taste, product branding is the way to go. This is a marketing strategy that is time-tested to deliver desirable results for you and your products. We as a company have the best hands to help you with this.
Product branding involves creativity and a knack for knowing what works well with the target market. Branding an event has only one nature to follow and that is to be a deliberate, result-oriented move.
Event branding is a way to send your message across. It is done to introduce your product, let your market know what it can do for them, and pave the way for your market and your brand to interact in a way that it can both understand each other better. Event branding services should include promotional materials such as prints, signages, and banners strategically placed in places where people gather. It will also include online event branding tactics like an event web design or event graphic design specifically made for the event’s website. Also included in a package are email campaigns, social media promotions, and official event logo.1010 Media is always at your service for events and result oriented product branding/ lunching.
Whether you are just thinking on brand identity or you require a re-branding on existing brands such as a company logo, colour, a slogan or corporate profile for your company, we can help you achieve your aims. We have the experience to undertake a variety of corporate branding projects and have both designed corporate identities and written identity guidelines (Brand Manual) to ensure that the corporate branding identity is portrayed appropriately across all communication channels.
We believe that a strong corporate branding should encompass certain elements such as complimentary cards, letterheads, and other stationeries that will enable the viewer to immediately identify its originator irrespective of the form of communication they receive.